During Black Friday for
Loan Signing System!
When Strategy Meets Creativity –
Magic Happens
Revenue generated from
2023 BF sale
Revenue increase over
2022 BF sale
Return on Ad Spend
Loan Signing System (LSS) had a clear challenge ahead of them for Black Friday 2023. As a company that frequently offers course liquidations throughout the year, LSS needed to craft an offer that would not only stand out but also compel buyers who might be used to seeing discounted courses. The objective was to go beyond just revenue growth and hit multiple targets:
Craft an irresistible, time-sensitive offer. 
Capture the attention of both new students and existing ones. 
Drive higher conversion rates and maximize the effectiveness of their ad spend. 
Leverage high-value bundles and flexible payment options to remove purchasing barriers. The ultimate goal was to deliver a Black Friday event that dramatically surpassed the previous year’s results, both in terms of revenue and customer acquisition, while reinforcing LSS’s position as the leading course provider for notary public professionals.
Mastering the Art of the
Irresistible Offer
To achieve these objectives, we didn’t just rely on deep discounts; we strategically curated an offer designed to appeal to both new and returning students alike. Knowing that frequent liquidations can sometimes cause “offer fatigue,” we crafted a value-packed bundle that felt like a Black Friday-exclusive experience.
This is how we nailed it…
We used urgency-driven email campaigns, leveraging a countdown sequence that encouraged last-minute purchases and significantly boosted sales toward the end of the promotion (by 168% in the last 48 hours 🤯)
We created a high-value offer by bundling their flagship offer with complementary products, enhancing the perceived value and making the deal too good to pass up (which led to 5x more high-ticket course sales!).
We implemented a flexible pricing strategy to reduce purchase barriers and increase accessibility for a wider audience.
We developed offer-focused ads, strategically targeting different audience segments to ensure the message resonated with both existing customers and new prospects, driving higher engagement and conversions.
We optimized landing pages for maximum conversions by simplifying the user experience and highlighting the core benefits of the offer, leading to smoother transactions and better results.
Breaking Records and Taking Names
The strategic combination of high-value offers, flexible pricing, and tailored marketing delivered exceptional outcomes for LSS during Black Friday 2023:
Increase in revenue compared to the previous year, skyrocketing from $108,832.05 in 2022 to $492,961 in 2023
Improvement in conversion rate driven by optimized landing pages and offer-focused ads that resonated with both new and existing customers.
ROAS (Return on Ad Spend) through highly efficient Facebook ad campaigns, proving the effectiveness of the ad targeting and creative strategies.
Sales from new customers expanding the client base and setting the stage for future growth.
Increase in last-minute sales due to a deadline-driven email sequence, showing the power of urgency when executed with precision (and an average open rate of 43% 💅).
