After their best year ever in 2023, Queen of the Thrones entered 2024 under significant pressure. FTC compliance issues disrupted momentum and materially impacted performance:
Overall 2024
revenue down over
Average Order
Value down
Site sessions down
69%
With Black Friday/ Cyber Monday approaching, the business needed a focused strategy to stabilize revenue and rebuild confidence — fast.
Traffic was lower. Orders were fewer. Timelines were compressed. At the same time, the site required a full compliance and UX overhaul.
The objective wasn’t volume at any cost. It was to drive meaningful revenue with fewer inputs while protecting margins and brand integrity — in just six weeks.
Alongside Black Friday/ Cyber Monday planning and launch, we completed a focused site overhaul to support both conversion and compliance:
Revenue was driven through:
Equally important were the decisions to not overcomplicate execution:
Focus stayed on what would move revenue efficiently.
Despite fewer orders and significantly reduced traffic, Black Friday/ Cyber Monday 2024 delivered:
$753,197.45 in revenue +36% year-over-year Black Friday / Cyber Monday growth +40% increase in first-time customers +54% increase in returning customers 39K+ new email subscribers added during the Black Friday/ Cyber Monday window 
A 36% YoY Black Friday/ Cyber Monday revenue increase during a year
when total sales were down over 70%
By shifting from volume-driven tactics to value-driven strategy, Queen of the Thrones generated more revenue with fewer orders, grew owned audience assets, and rebuilt momentum during one of the most challenging years in the brand’s history.
